This article was co-authored by Lauren Chan Lee, MBA. Lauren Chan Lee is Senior Director of Product Management at Care.com, the largest online marketplace for finding and managing family care. She has worked in product management for over 10 years across a variety of specialties and areas. She received her MBA from Northwestern University in 2009.
This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources.
This article has been viewed 204,305 times.
The difference between successful products and bad inventions happens in product development. Lots of inventors have good ideas, but the ability to transition those ideas from flashes of brilliance to salable products? That's innovation. You can learn to design your product into something that will sell, organize testing to keep yourself in business, and develop into a successful enterprise.
Lauren Chan Lee, MBA
Product Leader, Care.comStart with a wide-spread need, then narrow down the focus. Lauren Chan Lee, the Senior Director of Product Management at Care.com, says: "There are tons of different kinds of use research you can do. In the early phases, it tends to be qualitative, focusing on ethnographic research. Then, once you've identified that need, you can develop a prototype, start testing for usability, and refine it from there."