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When a company, non-profit group, or politician needs to find out how their stakeholders or constituents feel, they often create and implement a questionnaire. The results can lead to re-branding, decision-making, and policy changes if the feedback is sound. Making a questionnaire can seem very straightforward, but unless it is designed properly, the results can be skewed and unreliable.
Tip: Ideally, the questionnaire will be short, so decide which of your goals are essential and which might be unnecessary.
Note: You may consider asking the same question in different ways, which may reduce overall respondent bias and give you a better chance of finding the person's true opinion on a given topic.[3]
Note: You may want to order the questions so that if a person says yes or no to a certain question, they bypass any questions that don't apply to them. This will help keep the questionnaire focused and take less time to complete.
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