Akshay Kumar, once considered Bollywood's most reliable star, is facing challenges in the sequel arena. While sequels have become a favored strategy for filmmakers to ensure box office success, particularly in the post-COVID era, Kumar's franchise ventures are encountering significant roadblocks.
Kesari, a 2019 hit backed by Karan Johar and directed by Anurag Singh, prompted the creation of Kesari 2. This sequel, based on the Jallianwala Bagh Massacre, was mounted on a substantial budget. However, the film's box office performance of Rs 92.72 crore against a budget exceeding Rs 100 crore exposed the risks associated with escalating sequel budgets.
The Housefull franchise, known for its slapstick humor and ensemble casts, has been a consistent money-maker for Akshay Kumar. Housefull 5 showed signs of fatigue, despite a strong opening. The film's performance reflects audience fatigue and a lack of novelty in the franchise's content.
Welcome to the Jungle, the third installment in the Welcome franchise, has been plagued by financial issues. Reports have surfaced of delayed payments and cast exits. The production claims the film is on track and will resume after the monsoon season.
Hera Pheri 3 has also encountered unexpected obstacles. Paresh Rawal, a key cast member known for his iconic role as Baburao Ganpatrao Apte, has exited the project, bringing production to a standstill.
Jolly LLB 3 appears to be the most stable sequel project on Akshay Kumar's horizon. Directed by Subhash Kapoor, this legal dramedy will reunite Kumar with Arshad Warsi. The film is reportedly based on a real-life incident involving farmers.
Akshay Kumar's current struggles highlight a broader issue in Bollywood: the over-reliance on franchises without sufficient content innovation. While nostalgia can be a draw, audiences now seek novelty even within established brands. Sequels must evolve with audience tastes rather than simply relying on past successes.
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