South Indian Saree Shop's Viral 'Louis Vuitton' Kanchipuram Saree: A Bold Response to Prada's Cultural Appropriation Row

Following Prada's controversial Kolhapuri chappal incident at Paris Fashion Week, a South Indian saree shop has responded with a viral creation: a 'Louis Vuitton' Kanchipuram saree. This playful retort to Western designers seemingly appropriating Indian crafts has ignited social media.

An Indian saree store, Pachaiyappas Silks, has sparked a viral sensation with its LV Kanchipuram saree, a handwoven creation blending Louis Vuitton monograms with traditional Tamil Nadu silk. This playful response to Western designers appropriating Indian crafts has ignited social media, with many expressing desire for this unique fusion.

Just as the dust was settling from Prada’s uncredited Kolhapuri chappal design, the fashion world has been turned on its head in a desi twist.

Introducing: the LV Kanchipuram saree. This unexpected fusion of Louis Vuitton and Tamil Nadu silk is capturing attention across the internet.

A video from Pachaiyappas Silks, a South Indian saree retailer, has gone viral on Instagram, showcasing what may be the most stylish response in recent fashion memory. The video, boasting over 300,000 views and still climbing, features a woman admiring what can only be described as a remarkable crossover: a light pink Kanchipuram silk saree adorned with the LV monogram.

Not printed, but handwoven. The salesperson presents the saree with confidence, highlighting that it's “specially made” at Pachaiyappas. The caption reads: “A bold blend of tradition and global fashion. Wear it, style it, and be the trendsetter.” This encapsulates the essence of desi pride.

While the internet debates whether this is satire or a genuine product, the video has undoubtedly resonated with viewers. Comments range from wedding requests to color variations.

The video has sparked humorous discussions and genuine inquiries because, while we appreciate our saree designers, we also enjoy adding a touch of local humor.

If Dior and Prada can borrow from our crafts and present them as their own, why shouldn’t we have some fun incorporating Louis Vuitton logos into our silks? It’s fashion democracy, even if it's lighthearted.

Whether the LV saree is a reality or not (though we hope it is), one thing is certain: India is reclaiming its cultural narrative, one monogrammed border at a time.

What's next? Perhaps Versace veshtis are on the horizon?