JioHotstar Scores Big: India-England Test Series and WTC Final Shatter Streaming Records Alternatively: India-England Test Series Ignites Streaming Frenzy on JioHotstar; WTC Final Also Draws Huge Numbers

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

The India vs. England first Test match at Headingley in July 2025 has smashed streaming records on JioHotstar, drawing a massive 89.1 million viewers. The game also accumulated an impressive 13.7 billion minutes of watch time. This match marked the beginning of India's five-match Test series under their new captain, Shubman Gill, and also represents the start of the WTC 2025-27 cycle for both competing teams.

The second Test of the series is set to commence on July 2 in Birmingham. With four matches still to go, the series is poised to potentially set even more new digital sports consumption records.

The ICC World Test Championship Final 2025, which pitted South Africa against Australia, also reached significant viewership heights. The match, where South Africa clinched their first ICC title, became the most-watched Non-India Test match on linear TV, with 2.95 billion minutes of watch time, reaching 47 million viewers.

On JioHotstar, the WTC Final 2025 attracted 41.4 million viewers, setting a new benchmark for a Non-India Test match on the platform. The viewership numbers exceeded the previous record held by the India vs. Australia WTC Final in 2023.

The dawn of this new era in Indian cricket under Shubman Gill's leadership, together with a revitalized approach to Test cricket, has shown strong viewer engagement across digital platforms. All of the remaining matches in the series against England are expected to potentially establish additional streaming records.

Note: The statistics for this article are sourced from BARC, utilizing metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.