Diri-AU | Fashion, Identity and Cultural Commentary

Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Prithvi Shaw, once hailed as a future star, candidly admits to making poor choices and losing focus on cricket, leading to a decline in his career. After being dropped due to fitness issues and going unsold in the IPL, Shaw seeks a fresh start by leaving the Mumbai Cricket Association to play for Maharashtra.