How to Conduct Audience Analysis

Thứ bảy - 27/04/2024 01:08
To make any type of writing as effective as possible, it is important that the writer understands his or her audience. What the reader wants, needs, knows, and feels about a topic are important factors in how the work will be received, and...
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To make any type of writing as effective as possible, it is important that the writer understands his or her audience. What the reader wants, needs, knows, and feels about a topic are important factors in how the work will be received, and the more you know about the reader, the more effective your writing can be. This is true regardless of whether you are writing a speech, a scientific article, or instructions for someone applying for a loan or installing a piece of software. These instructions will help you analyze your audience and develop a strategy to target your writing appropriately.

Sample Audience Analysis

Sample Audience Analysis
Part 1
Part 1 of 3:

Planning Ahead

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Part 2
Part 2 of 3:

Conducting the Analysis

  1. Step 3 Analyze your findings.
    Now it's time to have a look at the information you've collected and see what it tells you about your audience. How knowledgeable or interested are they about the topic you'll be writing about? How old is the average person in your sample? What proportion of them subscribe to the publication you are writing for?[7]
    • If you need to conduct in-depth statistical analyses of your data, there are software programs that can help you, such as Stata or SPSS. These programs are costly though, and for most purposes, calculating simple percentages is more than adequate. Common applications like Excel can help you with organizing and analyzing your data. Putting your questions across the top row in a data sheet and then placing each participant's responses in the rows below will allow you to quickly summarize the range of responses you got for each question.
    • If your analytical tool used open-ended questions, i.e. questions that do not specify a limited range of possible answers (for example "How do you feel about Company X?"), you will probably want to classify people's responses into categories (for example: "skeptical," "hostile," "uncertain," or "positive") so that you can summarize how large numbers of your participants responded (e.g. "the majority had a negative impression of Company X").
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Part 3
Part 3 of 3:

Analysis Document

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