This article was co-authored by Janet Peischel. Janet Peischel is a Writer and Digital Media Expert and the Owner of Top of Mind Marketing. With more than 15 years of consulting experience, she develops content strategies and builds online brands for her clients. Prior to consulting, Janet spent over 15 years in the marketing industry, in positions such as the Vice President of Marketing Communications for the Bank of America. Janet holds a BA and MA from the University of Washington.
This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources.
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To make any type of writing as effective as possible, it is important that the writer understands his or her audience. What the reader wants, needs, knows, and feels about a topic are important factors in how the work will be received, and the more you know about the reader, the more effective your writing can be. This is true regardless of whether you are writing a speech, a scientific article, or instructions for someone applying for a loan or installing a piece of software. These instructions will help you analyze your audience and develop a strategy to target your writing appropriately.
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